Frequently asked questions

Linkki is a brand strategy platform built for businesses that want to bring professional brand thinking into their everyday marketing. This page answers common questions about how Linkki helps you create, manage, and optimise your brand strategy and marketing using connected AI intelligence.

About Linkki

What is Linkki?
Linkki is an AI-powered brand strategy platform that helps you create a professional brand strategy and connects this strategic thinking with your AI tools. It captures the essence of your brand and links it directly to your AI systems so that every message, image, and piece of content you create stays aligned with your brand. Instead of managing scattered tools or relying on guesswork, Linkki helps you maintain consistency and clarity across every channel.

Linkki supports small and medium-sized businesses, marketing managers, and agencies who want professional-level brand strategy without traditional agency costs.
It is especially valuable for teams seeking clarity, consistency, and efficiency when using AI tools. Whether you manage one brand or many, Linkki helps you maintain a clear strategic direction.

No. Linkki is designed to be simple and intuitive. You can start by answering guided questions about your brand, and the platform builds a strategic foundation for you. Each step is explained clearly, so you can focus on shaping your brand and marketing strategy rather than learning complex systems.

Yes. All brand data is stored on secure Australian servers. Your brand information stays private and under your control, with no third-party data sharing. Linkki’s approach prioritises transparency and safety so that you can work with confidence knowing your brand assets and strategic data are protected.
Linkki brings together two worlds that rarely meet: professional brand strategy and AI-driven execution. It connects your strategy directly to your tools so every message, campaign, and design reflects your brand’s purpose and voice. Its marketing intelligence layer adds a clear point of difference by analysing your website, competitors, and search trends to keep your strategy relevant and informed.

AI and brand strategy

How does AI help with brand strategy?​
AI supports brand strategy by analysing market data, customer behaviour, and competitor activity to uncover insights that guide positioning and messaging. Linkki uses AI to bring structure and consistency to your brand by connecting your strategy to the tools you already use. This allows your marketing and content creation processes to reflect your brand’s personality and goals at every stage.

A strong brand strategy starts with clarity. Define who you are, who you serve, and why your brand matters. Linkki helps you capture this through structured frameworks that identify your purpose, positioning, tone of voice, and visual direction. Once these elements are set, Linkki connects them to your AI tools so that your strategy is not just written down but actively used every time you create content.

Marketing intelligence and insights

What is the marketing intelligence layer?
Once your brand strategy is created, Linkki’s marketing intelligence layer activates. Our AI agents review your website to understand how your brand is currently represented and analyse key competitors to identify positioning gaps and opportunities. You also gain access to a built-in Google Trends tool, which highlights seasonal peaks and emerging interest areas related to your brand’s keywords. This layer is a key point of difference, keeping your strategy relevant, informed, and aligned with real market data.
Linkki integrates with ChatGPT and Copilot through a MCP server (and more integrations coming). It enhances the tools you already use rather than replacing them. Once your brand strategy is built within Linkki, that strategic context connects to your preferred AI tools, and hopefully soon, design platforms and automation systems. The result is smoother, more consistent output without the need to constantly rebrief or correct your content.

AI for marketing content creation

How can AI improve marketing content?

When your Linkki brand strategy is connected to your AI tools, they can generate content that fits your tone and goals. From social media posts and website copy to customer emails and campaign concepts, AI becomes your on-brand assistant. It saves time and reduces inconsistencies by applying your strategy to every piece of content.

SEO and content planning

Can Linkki help me identify marketing opportunities?

Yes. With the marketing intelligence layer, you can view search trends, competitor activity, and seasonal opportunities in one place. Linkki highlights when interest in key topics or services rises, helping you plan campaigns and content calendars around peak demand.

Using Linkki with large language models

What should I ask ChatGPT once I've got Linkki connected?

Once your Linkki strategy is connected to ChatGPT or another large language model (LLM), you can start asking for brand-aligned outputs.

For example:
“Write a social post using my brand voice about our services.”
“Create a customer email that matches our brand tone.”
“Summarise this content in a way that fits our brand’s strategic message.”
“Generate website copy that aligns with our positioning and values.”

Because ChatGPT now understands your Linkki context, it will create responses that reflect your brand’s strategy and tone. You can use it as an extension of your marketing team to keep every output consistent and confident

Linkki connects your brand strategy directly with large language models such as ChatGPT. This allows the AI to access your brand context safely and apply it when generating content. The result is smarter, more relevant, and brand-consistent output across every platform.
Linkki is designed to bring professional brand strategy and AI together in one intelligent, connected platform. From brand creation and market analysis to content production and campaign planning, it helps businesses use AI responsibly and strategically.

Ready to explore how AI can simplify and strengthen your brand strategy?

It's really keeping everything consistent. I'm liking it.
Bo Hendgen
Founder absoluteessential.com

Brands using Linkki