Thinking.
The work behind the work. Notes, arguments, and longer pieces on AI, knowledge, and how businesses get real value from what they already know.
What makes it different.
Three things separate BrandRAG from the standard approach to RAG.
ARTICLE · APRIL 2026
Multi-dimensional being.
A more honest name for what AI does.
The word “intelligence” was always marketing. AI models work by plotting relevance through a multi-dimensional context. Probabilistic geometry describes what’s actually happening.
ARTICLE · APRIL 2026
Plans before pixels.
Why most AI projects fail at the same point.
Most AI projects start by choosing technology and end by tuning prompts to cover the gaps. The reason they unravel in the first week of real use is rarely the technology. It’s the information underneath.
ARTICLE · APRIL 2026
It’s in your heads.
The knowledge that runs your business probably isn’t written down.
The most valuable knowledge in most businesses lives in the heads of senior staff, not in the documentation. Capturing it properly is harder than it sounds.
More to come.
New pieces every six to eight weeks. We write less, more carefully.